Website Positioning for E-commerce

Year by year, the number of online shoppers is increasing. Currently in Poland, it is estimated at 77% of Internet users! This statistic proves that the e-commerce industry holds enormous potential for those who want to try their hand in online retail. How can you effectively harness this potential? Google positioning is particularly important for online stores. This process allows you to gain the most valuable organic traffic on your site, driving the sales of products.

E-Commerce SEO

Free Evaluation for Your Store

What is E-commerce SEO?

Positioning an online store is a more demanding undertaking than SEO actions carried out on standard corporate websites. However, the goal in both cases remains the same - to make it easier to find a specific website in Google's organic search results. High positioning of an online store for specific keywords guarantees increased traffic on the site and, consequently, higher sales results.

What are the Elements of E-commerce SEO?

Positioning an online store is a complex process due to the website's structure, which consists of numerous subpages containing the product offer. Essential elements of e-commerce SEO include:

  • Website analysis - its system, architecture, and navigation.
  • Competitor analysis - examining the industry and its representatives ranking on the first pages of Google search results.
  • Keyword selection - choosing keywords related to the online store's product range.
  • Optimisation changes to the website - improving the store's performance, structure, meta tags, payment security, and more.
  • Content marketing - creating unique product descriptions, category descriptions, and blog posts.
  • Link building - internal linking between categories and products, as well as acquiring links from other trusted sources on the internet.


Why is Positioning Important for an Online Store?

Acquiring traffic for an online store through advertising is costly, especially when facing significant competition. A more cost-effective solution is to strive for higher sales through organic traffic (from Google search results). Unlike paid advertising campaigns, SEO actions have a long-term effect, bringing benefits 24/7. This way, you can reach a wide audience that is genuinely interested in your online store's offerings without burning your budget on limited-time ad displays with a low conversion rate.

Benefits of E-commerce SEO

Increased brand trust - as users trust Google's algorithms for the quality of displayed results, online store SEO directly affects the brand's reputation and its products.
Higher website traffic - appearing on the first pages of search results increases the number of website visits.
Gaining a competitive advantage - e-commerce positioning is a continuous process subject to ongoing changes. This allows you to outperform older websites that neglected SEO.
Increased sales - attracting visits to the online store from search engine results ensures that users are genuinely interested in the offerings, which translates into a higher likelihood of placing orders for specific products.
Acquiring new customers - through positioning, you can reach a broad user audience, who enter various queries into the search engine.
Extensive analysis possibilities - with professional SEO tools, you can discover new groups of potential customers and better understand their preferences regarding your offerings.



E-commerce SEO Strategy

SEO actions for an online store vary depending on the industry, size of the product range, website structure, and other factors. There is no one-size-fits-all formula for effective e-commerce SEO. An individually developed strategy is the key to your website's success. However, three fundamental aspects apply to every e-commerce positioning strategy:

  • Website optimisation - modifications to the site's code to improve its indexing by Google robots, optimising the store's architecture (breadcrumb navigation).
  • Content creation with targeted keywords - product and category descriptions, blogs, meta tags.
  • Link management - both on-site and off-site linking.

Free Evaluation

How Much Does E-commerce SEO Cost?

Just as the e-commerce SEO strategy may differ, so can the costs for e-commerce SEO. A store with a small handicraft offer may require different optimisation efforts than a large drop shipping website

Aspects important for estimating e-commerce SEO costs include:

  • the industry in which the store operates, 
  • website system and potential technical changes, 
  • size of the product range, 
  • popularity and mutual exclusivity (keyword cannibalization) of keywords, 
  • competition of the website.

If you are considering working with Greenfields, you can use our free evaluation without any obligation. The advantage of this solution is the opportunity to review a specially tailored SEO strategy for your site. Contact us for more information.

How Does E-commerce SEO Work at Greenfields?

SEO Audit
SEO Audit
SEO Audit of your online store and website optimisation in terms of code, architecture, and navigation.
Keyword Research
Keyword Research
Selection of the most effective keywords for your industry and product range.
Content Marketing
Content Marketing
We will prepare guidelines or ready product and category descriptions, blog posts.
Link Management
Link Management
Link building: internal linking and acquiring valuable backlinks from other websites.
Analysis and Reoptimisation
Analysis and Reoptimisation
Regular analysis of SEO progress, supported by reliable data, and reoptimisation.
Reporting and Consulting
Reporting and Consulting
Preparation of detailed reports for your review. Explanation of the most complex SEO aspects in a way that ensures you understand the actions you are paying for.