Google Ads Campaign

Do you aim high and do you like the quick effects of your undertakings? Bet on an increased recognition and increasing conversion by working with Greenfields to create Google Ads, Facebook Ads and LinkedIn Ads campaigns. We have mastered the most popular advertising system on the web. You can also find out about it.

Google Ads-Kampagnen

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What is Google Ads?

Advertising in Google Ads, formerly known as Google AdWords campaigns, effectively focuses the attention of recipients in various parts of the Internet. Google Ads is perfectly calculated. An ad created in Google Ads can be tailored to a specific group of recipients, for example due to their location, demographic data or entered queries in the Google search engine. In an issue such as AdWords campaigns, the offer is extremely beneficial for advertisers. They only pay for clicking an ad, not for showing it.

Google Ads ad type:

Text in the search engine – the first and still successful AdWords campaigns are the so-called sponsored links. They are based on specific keywords and can contain any content that encourages visitors to enter the site.
Banner ads on Google Display Network – dozens of banner ad formats that you can fill with your own graphics. Your ads may appear in different places on the Google content network. You can create contextual Google Ads ads (tailored to the subject of the page), displayed based on keywords, locations and many other criteria.
Video on YouTube – advertising videos can appear before playing the video on Youtube (In-Stream), while watching the video (YouTube Bumper Ads), while searching (Discovery), and in several other ways. Importantly, you will also pay for a video ad only after you see it.
Shopping in Google Shopping – a type of Google Ads advertisements designed especially for online stores. Requires a Google Merchant Center account. Ads are displayed in the search engine as a photo and price of the product, which redirect to the website of the online store when clicked.
Local campaigns – for stores and service providers operating in stationary. The Google Ads Local Campaign provides information on the point’s location, opening hours, and other metrics to encourage choice.
Remarketing – these are campaigns reminding users who have already visited your website about the possibility of finalizing a transaction. Remarketing lists are extremely useful for creating more successful ads.

 

Is Google Ads a suitable form of advertising for me?

It is not true that Google Ads is only for companies with large advertising budgets. Everything depends on the industry you operate in, the competitiveness of keywords, and other variables. Are you unsure whether Google Ads campaigns will be profitable for you? Contact Greenfields. We will advise you on the most effective type of campaign for your business.

Benefits of Ads actions

Full control over the budget – it is not possible for Google Ads to be more expensive than we determine.
Measurability of results - with professional tools, we can predict the outcomes of your Google Ads campaign.
Quick return on investment - unlike SEO optimization, Google Ads provide much faster results. It's an excellent solution when starting a website or supporting your SEO efforts.
Increased revenue - clicks on your Google Ads by internet users directly translate into sales or leads.
Increased brand awareness - even if not clicked, ads displaying your brand stay in the minds of users.
Keeping up with online marketing - Google Ads constantly offer new solutions and tools that allow you to stay one step ahead of the competition.
Additional benefits - an account in Google Ads often stimulates other actions to improve your website. You also discover new keywords worth optimizing.

What makes up the cost of a campaign?

Creating a campaign in Google Ads is free. You are charged only for ad clicks or video views. The competitiveness in the industry or among the used keywords also determines the price of the campaign. The more companies use them, the higher the cost per click. What is most important, you set budget limits, and once reached, the campaigns end automatically.

Stages of Google Ads campaign at Greenfields

 Creating and managing a campaign in Google Ads in our agency is a comprehensive service, tailored to your needs. We can create and set up a Google Ads account for you from scratch. We will assist you in defining campaign goals, creating advertising materials, and optimizing ads. In the price, you also receive remarketing lists and monthly reports with analysis.

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We are a Google Ads Partner

 The Greenfields team has achieved the status of an official Google Ads partner. It is awarded to agencies that have proven their effectiveness to Google and have the required experience. Google collaborates with professionals who know how to handle the necessary Google Ads tools, understand the selection of keywords and ad placements, without wasting time on mistakes and burning marketing budgets.

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