Although it is sometimes useful to be led by your gut feeling in business, on certain issues hard data is of key importance. This is especially true for the Internet, which can be subject to advanced analytics. If you have an online business, ongoing analytics service, combined with regular audits of your Google Analytics account, can be a true repository of knowledge for you. This is true for e-commerce businesses as well as service companies, blogs or online portals. By working with Greenfields, you will obtain data that will enable you to acquire new customers, increase conversion rates and stay ahead of your competition. All this with optimal spending, without wasting your budget for ineffective activities.