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Permanent analytical care

Do you want to increase the effectiveness of your e-marketing activities or maybe you want to maintain the increase in conversion in a dynamically changing environment? Choose permanent analytical care in a trusted agency. Thanks to the continuous, comprehensive analysis of user behavior on your website, you can dynamically react to emerging opportunities and threats.

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What is web analytics?

Web analytics consists in collecting and analyzing data about a website using professional tools to improve the functioning of the website and increase the effectiveness of marketing activities. The purpose of web analytics can be both the setting and the implementation of specific business goals, for example, optimization of conversions.

The analysis of users’ behavior

With the help of tools such as Google Analytics, you can get to know your company’s potential customers. You will get detailed information on their demographic data, such as age, gender and place of residence. You will learn from where they came to your site on the web. You can follow their every move on the website. This will give you valuable tips on how to optimize your website and increase conversion.

Thanks to the analytics, you will learn:

1

What conversion does your campaign generate – this is the key information on the effectiveness of your marketing activities.

2

Where do users look most often on your site – which content is the most attractive for them?

3

How is the traffic on your website distributed – are there any subpages that are better to quit?

4

When visitors leave your site – there may be obstacles for them that you don’t realize.

5

Which channel is the most converting – verification of compatible channels and ads will help you optimize your advertising message.

6

What you can do to increase the effectiveness of the campaign – you will get ideas backed by hard data.

7

How to effectively reach new customers – you will improve the details on your website that are most important from their point of view.

Why is it worth entrusting an agency with the use of Google Tag Manager?

While you can use Google Tag Manager on your own, it also pays off to hand it over to specialists who know best how to analyze non-standard user behavior. For example, the agency can be given access to edit, approve or publish in containers. We will help you use the potential of GTM to the maximum. We will save time and resources devoted to the work of your developers.

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What is permanent analytical care at Greenfields?

Web analytics in our agency is a comprehensive service in which we monitor your website statistics through professional UX, Google Analytics and Google Tag Manager tools. Depending on the specifics of the website, we add new events and microconversions, and build dedicated reports, for example using the Google Data Studio tool. We also create dashboards.