{"id":538,"date":"2021-03-22T11:28:01","date_gmt":"2021-03-22T10:28:01","guid":{"rendered":"https:\/\/green-fields.pl\/ng\/?p=538"},"modified":"2021-03-22T11:28:01","modified_gmt":"2021-03-22T12:28:01","slug":"youtube-analytics-youtube-studio-statistics-knowledge-compendium","status":"publish","type":"post","link":"https:\/\/green-fields.pl\/ng\/blog\/youtube-analytics-youtube-studio-statistics-knowledge-compendium\/","title":{"rendered":"YouTube Analytics - YouTube Studio Statistics Knowledge Compendium"},"content":{"rendered":"
When conducting promotional activities on the YouTube platform, it is of paramount importance to measure their effectiveness. Due to the lack of integration between YouTube statistics and Google Analytics, we have to rely on the statistics available in YouTube Studio. While they are not as extensive as Google Analytics, they provide essential metrics to draw logical conclusions. This is where you can find answers to questions like how to check the statistics of a YouTube video. Some people appreciate YouTube Studio statistics for their user-friendly interface compared to tools like Google Analytics or Google Ads<\/a>, which is largely true.<\/span><\/p>\n \u00a0As a rule, when accessing YouTube statistics, reports are divided into five sections:<\/span><\/p>\n YouTube Analytics - Account Structure<\/p><\/div>\n In the Overview section, you will find basic indicators indicating the health of your YouTube channel<\/a> and individual metrics. Trends in views and subscribers are available immediately upon entering the report. The report is designed to quickly assess the effectiveness of your actions. It also provides additional information about real-time activity and the most popular videos. This report is suitable for publishers with basic knowledge of statistics.\u00a0<\/span><\/p>\n The Reach section is the primary source of data showing how many viewers you reach and how. Here, you can find information about visit sources and locations from where viewers are directed to your videos. The user's journey, from viewing thumbnails to watching the entire video, is visually presented in the form of a funnel.<\/span><\/p>\n YouTube Viewer Path<\/p><\/div>\n The Engagement section shows data related to user attention retention. Average watch times, end screen behaviours, and other metrics useful for observing viewer behaviours are available in this section. You can also see the ratio of positive to negative ratings. The reports in this section are especially useful for producing new videos, as they help prepare better-quality content based on past mistakes. In the Audience tab, you will learn more about the users who have watched your videos.\u00a0<\/span><\/p>\n In addition to quantitative data on unique users and subscribers, you will also get additional data, such as age, gender, or location from which the video was viewed. Of course, similar to Google Analytics, many of these metrics are estimates, and it is essential to focus on proportions and trends rather than specific numbers.\u00a0<\/span><\/p>\n If you are part of the YouTube Partner Program, you should have an additional Revenue tab (usually disabled by default) in YouTube Analytics. Here you will find data on estimated monthly revenue and CPMs, which indicate how much advertisers paid for a thousand views. <\/span><\/p>\n Fields and YouTube Analytics reports are classified as dimensions or metrics. Since the dimension names are generally intuitive, below are only the most popular metrics used in reports, along with their definitions.<\/span><\/p>\n To access more detailed reports, click on \"Advanced mode\" in YouTube Analytics. Here you can explore more complex aspects and learn much more about your YouTube channel and videos. Below are some elements that significantly improve data analysis.<\/span><\/p>\n Similar to Google Analytics, you can add additional data to existing dimensions in tables under the graph. Importantly, YT allows adding a considerable number of columns, so you can choose convenient metrics from the available options by clicking on the plus sign.<\/span><\/p>\n YouTube Analytics - Additional Data<\/p><\/div>\n Another useful feature is the ability to group videos based on specific topics or durations. Once you add a group, it remains on your account forever or until you delete it. This little-known but very useful method of consolidating data facilitates work with statistics.<\/span><\/p>\n Creating a Video Group<\/p><\/div>\n An indispensable feature for quickly checking trends and excluding seasonality is the date range comparison option. In YouTube statistics, the date range option is designed to allow you to compare date ranges with the previous period or the same period of the previous year. It can be found by clicking above the date picker in the top right corner in the link [COMPARE TO\u2026].<\/span><\/p>\n Currently, advanced YouTube statistics can be downloaded in two formats: Google Sheets or a CSV file. Importantly, after connecting YouTube with Google Data Studio, you can use Data Studio to create reports with channel statistics. This integration provides a more transparent and dynamic report.<\/span><\/p>\n It is a challenging task to filter out the most important business data from numerous metrics and reports available in statistics. Therefore, below are three key YouTube reports that can be used to assess the effectiveness of your actions and plan an effective strategy for the future. Since most essential insights can be derived using the described Advanced Mode<\/a>, it is vital to understand how it works first.<\/span><\/p>\n Let's dispel the idea that a successful video has to have a large number of views from day one. A video with a million views often turns out to be less significant qualitatively for our business than one with much fewer views. Why? Often, highly popular videos become viral on social media, but it's a temporary situation, and the average watch time for such videos may be around 5%. Converting such a project to successfully increase subscribers' reach is very difficult. However, by relying on YouTube Analytics statistics, you can check viewer engagement on individual videos, which will help you identify videos with higher engagement despite having fewer views. This way, you can determine the topics and recording styles for future videos. To do this, go to Advanced Mode in the FILM tab in the table below, and add additional columns such as Average Percentage Viewed, Subscribers Gained, Positive Ratings (compared to negative ones), Shares, and Added Comments.<\/span><\/p>\n To assess the health of your YouTube channel<\/a> and address potential problems, gaining insight into your audience and their feelings about your previous publications is crucial. Comments alone, if any, will not help you much here. To build a loyal audience, you need to listen to them and respond to their needs. You must know who watches your videos, how they find them, and whether viewers like them or find them boring. Go to Advanced Mode, click on the SOURCES tab, and here you will find engagement metrics for each source. It's essential to understand what each data source represents. The article further describes them<\/a> in detail.<\/span><\/p>\n Monetization - that is how much revenue you can generate from the incoming traffic to your channel. High view statistics do not always directly translate to high earnings. Why does this happen? It depends, among other things, on the state of the economy in the country where the viewers come from or the culture. One way to increase revenue is to create video content that encourages the display of ads. To check your earnings, go to the Revenue tab, logging into YouTube Studio statistics. It will only appear if your YouTube channel has been accepted into the YouTube Partner Program. To join the program, certain conditions must be met, such as having at least 1,000 subscribers and achieving 4,000 watch hours in the past year.<\/span><\/p>\nStructure of Reports in YouTube Studio Statistics<\/span><\/h2>\n
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Data Methodology in YouTube Statistics <\/span><\/h2>\n
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Advanced YouTube Statistics Mode<\/span><\/h2>\n
Additional Columns in YT Analytics<\/span><\/h2>\n
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Grouping Videos<\/span><\/h2>\n
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Date Ranges Comparison<\/span><\/h2>\n
Data Export Format from YouTube Studio Analytics and Integration with Google Data Studio<\/span><\/h2>\n
Key Reports in YouTube Analytics<\/span><\/h2>\n
How Engaged Are My Viewers?<\/span><\/h2>\n
How Well Is My Channel Performing?<\/span><\/h2>\n
How Much Am I Earning from YouTube?<\/span><\/h2>\n