{"id":3677,"date":"2021-04-30T14:14:36","date_gmt":"2021-04-30T12:14:36","guid":{"rendered":"https:\/\/green-fields.pl\/en\/?p=3677"},"modified":"2021-04-30T14:14:36","modified_gmt":"2021-04-30T15:14:36","slug":"html-tags-essential-for-seo-how-they-impact-ranking","status":"publish","type":"post","link":"https:\/\/green-fields.pl\/en\/blog\/html-tags-essential-for-seo-how-they-impact-ranking\/","title":{"rendered":"HTML Tags Essential for SEO \u2013 How They Impact Ranking?"},"content":{"rendered":"

HTML tags are one of the fundamental aspects of SEO, which stands for Search Engine Optimization<\/a>. HTML tags are not visible to the naked eye on a website, but they are crucial for achieving high rankings in Google search results. Ignoring or implementing these tags incorrectly can have a negative impact on the ranking process and, consequently, the visibility of the website in search results. So, what exactly are HTML tags, and which ones are most important for SEO?<\/span><\/p>\n

What are HTML tags, and how are they structured?<\/span><\/h2>\n

\u00a0<\/span><\/p>\n

HTML tags can be described as code snippets or parts of the HTML language syntax that contain information about the structure and appearance of a website. They can be used, for example, to highlight important text parts, describe graphics on the page, or give instructions to search engine bots. HTML tags can also influence how our website appears in search results. By optimizing them appropriately, we can achieve better positions in SERPs (Search Engine Result Pages) and attract more traffic.\u00a0<\/span><\/p>\n

HTML tags consist of angle brackets: \"<...>\", between which the name of the tag is placed. We distinguish single tags and double tags, which consist of an opening and closing tag. The difference between them is shown in the graphic below.<\/span><\/p>\n

\"Headers<\/a>

Headers on a web page<\/p><\/div>\n

Why are HTML tags essential for SEO?<\/span><\/h2>\n

Some may argue that search engines have become too intelligent for HTML tags and can interpret content without using them. But is that really the case? Not entirely. While there has been progress in content understanding by artificial intelligence, it is not a perfect process.\u00a0<\/span><\/p>\n

There is still a noticeable margin of error that HTML tags handle well. They ensure that all our content is correctly interpreted. HTML tags can also improve the user experience while reading the content, especially when used appropriately for headers, as you will read in this section<\/a>. Other HTML tags help with indexing<\/a> or content duplication<\/a>.\u00a0<\/span><\/p>\n

Therefore, we can confidently say that HTML tags are essential for the website's SEO process. So, which tags are the most important?<\/span><\/p>\n

HTML tags essential for SEO<\/span><\/h2>\n

Meta Title - Page Title<\/span><\/h3>\n

The title defines what the page is about for Google bots and communicates the page's topic to users. Properly optimized <title> combines SEO and usability aspects. In summary, the correct title should comply with SEO recommendations and provide a clear message to users. The structure of this tag looks like this: <\/span><\/p>\n

<title>Here is the page title<\/title>\u00a0<\/span><\/p>\n

It appears in search results like this:<\/span><\/p>\n

\"Meta<\/a>

Meta title in search results<\/p><\/div>\n

How to optimize the title for SEO value? Focus on two main points: <\/span><\/p>\n